Bkfootwear.com for more info6/20/2023 ![]() In 1991, British Knights signed on their first professional athlete to endorse Dymacel - Derrick Coleman of the New Jersey Nets. ![]() Dymacel maintains its memory after repeated compression. This was to effectively absorb shock by dispersing vertical impact energy into a horizontal plane while maximizing energy return. The technology consisted of diamond-shaped green silicone cushioning embedded within a sole window. Dymacel technology īritish Knights "Control Hi" in white blackīritish Knights introduced Dymacel, their first technology shoe, in 1991. Awareness of the brand increased tremendously, and the brand crossed over to a more mainstream market. British Knights sponsored his tour, did in-store events and contests, an anti-drug campaign also featured him in a British Knights sponsored television spot. The Hammer phenomenon, the biggest star in the music industry at the time, captivated a large number of people. īritish Knights made their biggest marketing push in 1990, when they signed musician MC Hammer to a full endorsement deal. “How Ya Like Me Now” was broadcast on the worldwide music channel MTV. īritish Knights was one of the first brands to use hip hop artists as endorsers, enlisting Kool Moe Dee for the brand's introduction to TV. The slogan "the shoe ain't nothin' without the BK button" became the brand's mantra in reference to the diamond-shaped BK logo plate that was on every shoe. By introducing a new collection three to four times a year, it became popular among 15- to 24-year-old males in urban communities. In an environment where brands kept the same style in their line for years, British Knights was one of the first brands to recognize that the sneaker business was more about fashion than performance. In 1985, they introduced their first sneaker collection, and sales exploded. Ĭasual wear currently commercialized under the brand include footwear (mainly sneakers) and clothing ( t-shirts, hoodies, caps).īritish Knights was launched in 1983 as a casual shoe brand. In the 1980s, British Knights distinguished themselves as an inner-city and music-driven brand, appealing to the predominantly male youth in urban communities. ( December 2016) ( Learn how and when to remove this template message)īritish Knights is an American brand founded in 1983 by Jack Schwartz Shoes Inc. Please help improve it by removing promotional content and inappropriate external links, and by adding encyclopedic content written from a neutral point of view. ![]() This article contains content that is written like an advertisement.
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